Samacheer Kalvi 12th Commerce Guide Chapter 15 Recent Trends in Marketing

Tamilnadu State Board New Syllabus Samacheer Kalvi 12th Commerce Guide Pdf Chapter 15 Recent Trends in Marketing Text Book Back Questions and Answers, Notes.

Tamilnadu Samacheer Kalvi 12th Commerce Solutions 15 Recent Trends in Marketing

12th Commerce Guide Recent Trends in Marketing Mix Text Book Back Questions and Answers

I. Choose The Correct Answer.

Question 1.
Selling goods/ services through internet is
a) Green marketing
b) E- business
c) Social marketing
d) Meta marketing
Answer:
b) E-business

Question 2.
Which is gateway to internet?
a) Portal
b) CPU
c) Modem
d) Webnaire
Answer:
c) Modem

Question 3.
Social marketing deals with:
a) Society
b) Social Class
c) Social change
d) Social evil
Answer :
c) Social change

Question 4.
Effective use of Social media marketing increase conversion rates of –
a) Customer to buyers
b) Retailer to customers
c) One buyer to another buyers
d) Direct contact of marketer
Answer:
a) Customer to buyers

Question 5.
A company’s products and prices are visually represented by
a) Shopping cart
b) Web portal
c) Electronic catalogue
d) Revenue model
Answer:
c) Electronic catalogue

Question 6.
Pure play retailers are called
a) Market creators
b) Transaction brokers
c) Merchants
d) Agents
Answer:
b) Transaction brokers

II. Very Short Answer Questions.

Question 1.
What is E-Business?
Answer:
If all the business transactions are carried out through the internet and other online tools, it is called E-business.

Question 2.
What is green marketing?
Answer:

• It refers to a holistic marketing concept with growing awareness about the implications of Global warming, non -biodegradable solid waste, the harmful impact of pollutants, etc.
• It is also known as “Environmental marketing”, “Ecological marketing” Eco-friendly marketing and sustainable marketing”.

Question 3.
What is service marketing?
Answer:
Service marketing denotes the processing of selling service goods like telecommunication, banking, insurance, car rentals, healthcare, tourism, professional services, repairs etc.

Question 4.
Define E-Marketing.
Answer:
“E-Marketing refers to the application of a broad range of information technology for creating more customer value through more effective segmentation, targeting differentiation and positioning strategies, planning more efficiently and executing the conception distribution, promotion and pricing of goods, services and ideas and creating exchanges that satisfy individual consumer and organization’s consumer objectives”. _ JUDY STRAUSS

Question 5.
What is E-Tailing?
Answer:
E-tailing or electronic retailing refers to the selling of goods and services through a shopping website (internet) or through a virtual Store to the ultimate consumer.

Question 6.
What is social marketing?
Answer:

• Social marketing is a new marketing tool
• It is the systematic application of marketing philosophy and techniques to achieve specific behavioural goals that ensure social good
• [Eg] Asking people- Not to smoke in a public place.

III. Short Answer Questions.

Question 1.
What are the advantages of E-Marketing?
Answer:

• Any time market: E-Marketing provides 24 hours and 7 days “24/7” Service to its users. So consumer can shop or order the product anytime from anywhere.
• Direct contact of end consumer by the manufacturer cuts down the substantially intermediation cost. Thus products bought through e-marketing become cheaper.
• Customers can buy whatever they want / need just by browsing the various sites.

Question 2.
Discuss the objectives E-Marketing (EARS)
Answer:

• Expansion of market share.
• Achieving higher brand awareness.
• Reduction of distribution and promotional expenses
• Strengthening database.

Question 3.
Explain in detail Niche marketing. [Nitch] [Neesh]
Answer:

• “Niche marketing “ denotes a strategy of directing all marketing efforts towards one well-defined segment of the population.
•  Actually, there is no market in a niche market.
•  It is found by the company, by identifying the need of customers who are not served or underserved by the competitors.
• It involves a specific target audience with a specialized offering.
•  It aimed at being a big fish in a small pond instead of being a small fish in a big pond.
•  [eg] Not everybody wants to watch the movie by paying 5x-6xtimes the cost of the normal tick.

IV. Long Answer Questions.

Question 1.
Explain in detail how traditional marketing differ from E-marketing [FEETS].
Answer:

Basic of difference	E-Marketing	Traditional marketing
Faster	It is a faster way to promote the product	It takes more time to promote the products
Economical	It is very economical	It is too expensive
Expand	It can expand its operation with minimum manpower	It needs more manpower to expand its operation
Time	It is quite easier for promoting a product globally in a short time	It requires more time
Sold and Bought Product	can be bought and sold around the year	That is not possible

Question 2.
Explain the advantages and disadvantages of E-marketing.
Answer:
E-tailing or electronic retailing refers to the selling of goods and services through a shopping website:
Advantages:

1. Customer can buy the product at any time from anywhere.
2. Direct contact of end consumer by the manufacturer cuts down the cost.
3. Customer can buy whatever they want by browsing the various sites.

Disadvantages:

1. E-tailing needs a strong advertisement and for which it has to spend large amount.
2. It is not suitable for small size business.

Question 3.
Discuss any two new methods of marketing with their advantages.
Answer:|
1. Rural Marketing:
Rural marketing is a process of developing pricing, promoting, and distributing rural specific goods and services leading to exchange with rural customers. There is an inflow of goods into rural markets for production and consumption and there is also an outflow of products to urban areas. the rural to urban flow consists of agricultural products like rice, wheat and sugar, etc.

2. Service Marketing:
Service marketing is a special branch of marketing. It denotes the processing of selling service goods like telecommunication, banking, insurance, healthcare, tourism, and professional services. The service products are mostly intangible. The unique feature of services marketing warrants different strategies compared with the marketing of physical goods.

12th Commerce Guide Recent Trends in Marketing Additional Important Questions and Answers

I. Choose The Correct Answer.

Question 1.
Pick the odd one out:
a) E-Commerce
b) E-Marketing
c) E-Tailing
d) E-Banking
Answer:
d) E-Banking

Question 2.
Find out which is not suitable? The products marketed in commodity exchange are ______
(a) Crude oil
(b) Rice
(c) Copper
(d) Gold
Answer:
(b) Rice

Question 3.
…………… is marketing knowns as environmental marketing or Ecological marketing or Eco-friendly marketing or sustainable marketing
a) Green
b) Social
c) Service
d) Rural
Answer:
a) Green

Question 4.
…………….. Marketing is holistic with growing awareness about implications of Global warming Non-Bio degradable solid waste harmful impact of pollutants etc.
a) Rural
b) Traditional
c) Service
d) Green
Answer:
d) Green

Question 5.
Which one of the following is not correctly matched?
a) Referral marketing – Reference
b) Content marketing – Communicating
c) E-Tailing – Online
d) Service marketing – Anti-drug
Answer:
d) Service marketing – Anti-drug

Question 6.
Select the odd one out.
a) Electronic marketing
b) Online marketing
c) Web marketing
d) Traditional marketing
Answer:
d) Traditional Marketing

Question 7.
Which one represents a cluster of manufacturers, content providers and online retailers organised around an activity?
a) Virtual mall
b) Association
c) Metomediary
d) Portal
Answer:
c) Metomediary

Question 8.
Green Shelter concept was introduced by group:
a) ACME
b) Tata
c) Reliance
d) ICI
Answer:
a) ACME

II. Match The Following

1. Match list -1 with list 2

LIST -1	LIST-2
(i) Green marketing	1.Road safety
(ii) Service marketing	2. Fast moving consumer good
(iii) Social marketing	3. Banking
(iv) Rural marketing	4.Friendly products

Answer:
a) (i) 4, (ii) 3, (iii) 1, (iv) 2

Question 2.

LIST -1	LIST-2
i Niche marketing	1. Without paying sponsoring expenses
ii Viral marketing	2. Defined segment of populations
iii Ambush marketing	3. Virus from person to person
iv Guerilla marketing	4. Un convention-able system of promotions

Answer:
c) (i) 2,(ii) 3,(iii) 1,(iv) 4

Question 3.

LIST-1	LIST-2
i Multilevel marketing	1. Buyers accept delivery
ii Referral marketing	2. Art of communicating
iii Content marketing	3. Spreading the word
iv Commodity Exchange	4. Recruit new distributors

Answer:
a) (i) 4, (ii) 3, (iii) 2, (iv) 1

III. Assertion and Reason

Question 1.
Assertion [ A] : Actually there is no market in niche market
Reason [B]: It is found by identifying the need of customers which are not served and under served by the competitions .
a) A is true R is false
b) A is false R is true
c) A and R are true
d) A and R are false
Answer:
c) A and R are true

Question 2.
Assertion [A]: “Offer more – for less “ is a strategy to satisfy the consumers
Reason [R ]: They use computers, laptops tablets smart-phone android phone to access different websites.
a. A is true R is false
b. A and R are true
c. A and R are false
d. A and R are false
Answer:
b) A and R are true

IV. Short Answer Questions.

Question 1.
What is B2B and B2C type of E-Commerce?
Answer:
B2B-Business to Business:

• Under this model .Business concerns transact with one another through internet.
• [eg] Flipkart

B2C- Business to consumer:

• Under this model Business concerns sell directly to the consumers.
• [eg] Shopping zone .

Question 2.
Explain the importance of social marketing ?
Answer:

• It helps to eradicate social evils that affect the society and quality of life
• It promotes the consumption of socially desirable products and develops health consciousness.
• It is a new marketing tool by using philosophy and techniques to achieve specific behavioural goals which ensure social goal.

Question 3.
Elucidate how E-Commerce differs from E-Business.
Answer:

• E-Commerce simply refers to the buying and selling of products and services through online.
• E-Business goes away beyond the simple buying and selling goods and services and much wider range of business processes.
• E-Commerce and E-Business is used interchangeably in its broader meaning just as trade and commerce.

V. Long Answer Questions.

Question 1.
Describe the various strategies pursued in recent day’s marketers.
Answer:
Viral Marketing:

• “Viral marketing “ is a marketing technique that impels the users to pass on a marketing message to other users, creating a potentially exponential in the message visibility and effect.
•  It is able to generate interest and potential sale of a brand or product through messages that
  spread quickly like a virus from person to person.
• [eg] Emergency needs through you tube, face book, twitter etc… [Need of blood -to save the life]

Guerrilla marketing:
“ Guerilla marketing “ represents an advertisement strategy to promote or services on streets or other public places with monkey like malls, parks, beach etc.

Referral marketing:
“Referral marketing is the method of promoting products or services to new customers through existing customers.

Ambush marketing:

• It is a new technique where by a particular advertiser seeks to connect his product to the event in the mind of polentional customers without paying sponsoring expenses to the event.
• [eg] X has sponsored a cricket match to promote his brand. A group of people sitting on the gallery wearing Y’ brand name T- shirts come in to focuses, in this case ‘Y’ promotes his brand at ‘X’ expense.

Multilevel marketing:

• It is the marketing strategy where in the direct sales companies encourage its existing distributors
• ID recruit new distributors to facilitate the sale of goods and services.

Content marketing:
It is said to be the art of communicating with customers and prospects without selling.

Question 2.
Compare the concept of social marketing with service marketing. (BEEP)
Answer:

Basis of difference	Social marketing	Service marketing
Branch	Social marketing is a new marketing too	Service marketing is a specialized branch of marketing
Ensures social good	It ensures social good and by using marketing philosophy and techniques to achieve specific behavioural goals.	It denotes the processing of selling service goals like banking, Insurances, Transport etc.
Eradicate social evils.	It helps to eradicate social evils that affect the society and quality of life.	It is tangible and in seperable from the service provider.  It does not eradicate social evils
Primary aim	The primary aim of the social marketing is social good like anti -tobacco, anti-drugs, anti-dowry, Road safety etc.	Deliver service directly from the service provider without any inter median.