Samacheer Kalvi 12th Commerce Notes Chapter 19 Environmental Factors

→ A business is an integral part of the social system. The sum total of all factors both internal and external which has an impact on the functioning of a business can be termed as business environment.

→ According to Bayard O “Wheeler Business environment is the total of all things external to firms and Industries which affect their organizations and operations”.

The significance of understanding the business environment is as follows:

→ Helps in formulating strategy and future planning, enables to identifying the opportunities available, environmental scanning, public image and business aids.
→ Business environment can be classified as follows: Internal and External environment.
→ External environment is subdivided into micro or task environment and macro or general environment.
→ The future environment of business in this age of rapid technological advancement has been captured aptly in the acronym VUCA – Volatility, Uncertainty, Complexity and Ambiguity developed in the late 80’s by the U.S. military.
→ Corporate governance is a set of rules and policies which governs a company. It provides a frame work for managing a company and achieving its objectives.
→ Goods and Services Tax is the indirect tax levied on goods and services across the country. It is a comprehensive, multi-stage, destination based tax that is levied on every value addition.

Identify top five Indian companies and understand their vision, mission and core values

  1. Tesla
  2. Amazon
  3. Patagonia
  4. Google
  5. Intel
  6. Samsung
  7. Toyota (USA)

Examine how mobile phones are replacing the existing technologies- Radio, Music system, Camera etc.

Smart phones will be come absolute replaced by a new generation of wearable communication devices that will changes the way we are interact with world. It is multi purpose mobile computing devices. They have strong features and capabilities, operating system facilitates software internet include web browsing, multimedia, music video, cameras, gaming voice cells, text messaging, Bluetooth, Wi-Fi and satellite.


Samacheer Kalvi 12th Commerce Notes Chapter 19 Environmental Factors 1

Dr. VargheseKurien – Pioneer of White revolution in India
Amul meant different things to different people:
A life enriching experience
Assurance of having wholesome milk
A reliable source of nourishment for her child
Rural Development and Self Reliance.
Amul: The taste of India
Amul is an Indian dairy company white Revolution which made the country the world’s largest producer of milk and milk products.
Amul has become the largest food brand in India and has ventured in to markes. Amul Ice cream has fought off the leading U.K brand and established leadership. Amul condensed milk is a success story how to play global brand. Amul model has changed the dynamics by creating a globally well known brand market and strong sales marketing organisation.

Apollo Hospitals

Our Vision: Apollo’s vision for the next phase of development is to ‘Touch a Billion Lives’.

Our Mission: “Our mission is to bring healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity”.

The TVS Group traces its origins to a rural transport service, founded in 1911 in Tamil Nadu, India. Today, this renowned business conglomerate remains faithful to its core ideals of trust, values, service and ethics.

One of the most respected medical Institution in the world. It was established in 1983 by Dr. Prathap. C.Reddy reowned as the architect of modem heath care in India.

As the nation first corporate hospital. It is acclaimed for pioneering the private health care revolution in the country.
Apollo hospitals have social responsibility and pursuit of social good through health care inspired us towards fillfilling India’s rural health care needs.

As a responsible corporate citizens Apollo hospital takes the spirit of leadership well beyond business and has embraced file responsibility of keeping India healthy.

Samacheer Kalvi 12th Commerce Notes