Samacheer Kalvi 12th Commerce Notes Chapter 15 Recent Trends in Marketing
→ In the globalised business environment the marketer must move goods faster and quicker to satisfy the consumer’s needs and wants by serving the best quality of goods and services.
→ All the business transactions over an electronic network through the internet. They use a variety of tools like computers, laptops, tablet, android phone devices to access different websites. The social media networks have opened new avenues of interacting with customers.
→ If all activities which directly or indirectly facilitate that exchange of goods done through internet and other online environment is known as Electronic Commerce.
→ E-business via web, internet, intranets, extranets or some combination there of to conduct business.
→ E-Marketing is the process of marketing of products and services over internet and telecommunications networks. It is interchangeably used to mean online marketing, web marketing, internet marketing and digital marketing.
→ E-tailing or electronic retailing refers to selling of goods and services through a shopping website (internet) through virtual store to the ultimate consumer.
→ Green marketing implies marketing environmentally friendly products. It involves developing and promoting products and services which satisfy customer’s wants and needs for quality, performance affordable, pricing and convenience. It is also known as environmental marketing ecological marketing, eco-friendly marketing and sustainable marketing.
→ Social marketing is the systematic application of marketing philosophy and techniques to achieve specific behavioural goals which ensure social good.
→ A service is any activity or benefit that one party can offer to another which is essentially intangible and which does not result in the ownership of anything.
→ Referral marketing is the method of promoting products or services to new customers through referrals.
→ Content marketing is said to be the art of communicating with customers and prospects without selling. The content delivered in the form of good sales response and greater loyalty.
Think about new methods of marketing beyond electronic marketing method
The potential that attempts to migrate these costs could lead to cost from Government failure. There is sometime a choice between imperfect outcomes with or without Government intervention. Perfect competition monopoly, oligopoly, monopolistic competition and monopsony.
Design marketing model that over comes the mall culture and virtual marketing
Entrepreneurial marketing:
Low cost, high – Impact market technique. To allow other methods of empirical social science such as participative observational research regarded marketing new ventures.
Experimental marketing determines its success in the global market place of new millennium. Tools may be highly analytical using brain focus technique. Digital marketing models – Marketing mix – product, price, place promotion; process and physical evidence, Unique Selling Proposition (USP) is the concepts that brands should make it clear to potential buyers better than competitor.
Brand positioning map – This model allow marketers to visualise a brands relative position to competitors is the market.
Encourage family members, friends and relatives to use “real” mugs, glasses, dishes and cutlery rather than disposables
Insist families to follow it regularly to witness the result themselves which can lead our lives to more green environment.
Practice sourcing and purchasing the least or not environmentally damaging goods (green procurements)
In general think before you buy any product, how its production impacts the environment and how usage further impacts our environment.
Look for and purchase green products such as staple-less staplers and pens that can be refilled repeatedly rather than sent to a landfill
Whenever possible replace disposables products with reusable one.
Save paper by avoid unnecessary printing, by printing on both sides of a sheet of paper whenever possible
Buy food from local companies whenever possible. Each pound of local food. Your purchase prevents quarter pound of climate change (C02) emissions.
Do not leave your home or school lights on overnight Turn the lights off in rooms when they’re not in use. Replace bulbs with compact fluorescent lamps (CFLs) or LED bulbs wherever possible. These use 75 percent less energy.
Set specific energy reduction goals for Eg: commit to using 20 % less per month chart the number of miles you drive each month.
